Digital Downloads vs mixes

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6 months ago
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jukesy
jukesy Pic1895 Posts
He's a topic

Things are pretty much fucked with digital downloads i suspect, its a smaller and smaller market for tracks as single downloads especially when the bigger target audience are the listeners rather than the djs.

Any ideas on how to change things and start aiming downloads at the listeners rather than DJ's?
6 months ago
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Narc
2604 Posts
AustraliaAdelaide
Music Style proper hard nrg
Try selling an 'Ipod edit' of the tracks , you could have the first and last minutes of the 'dead beat' removed. Might be more appealing to listeners. People are tight with cash tho eeekcash and with free mixes everywhere....
6 months ago
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Danny Evo
DannyEvo Pic3314 Posts
WalesNorth Wales
Music Style Hard House - Drum & Bass
Yeh as said there are too many mixes everywhere the clubbers will just be grabbing them unfortunately. Could try doing Radio Edits and see what happens 
6 months ago
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GeneticJunk
kingston Pic3018 Posts
EnglandLeeds
Music Style Hardhouse/Psy/Techno
cant see that working personally, why would anyone buy a radio edit when u can buy the full track for the same price?
The focus needs to be on making poeple who dont mix, want to collect the music in its unmixed form.
6 months ago
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Nogger
Nogger Pic2954 Posts
EnglandBarnsley, S. Yorks
Music Style HH/Nrg/Techno
I don't think it will happen now days, like others have said with all the free mixes allover the net. The music is so much more accessible now than what it used to be. For eg. Soundcloud. On my iPhone I can flick on the app & listen to any track or mix I want on there in an instance. Why would the punters pay for a track they can easily listen to on there for free? It's sad but true.
6 months ago
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GeneticJunk
kingston Pic3018 Posts
EnglandLeeds
Music Style Hardhouse/Psy/Techno
In reply to
Yeh as said there are too many mixes everywhere the clubbers will just be grabbing them unfortunately.
That! also these mixes are nearly always much better than the ones various labels try to sell you (download only ones) idea
Post edited by owner 20/11/2011 22:15:47
6 months ago
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Slappi
djs Pic3046 Posts
EnglandMansfield
Music Style Hard House/NRG/Techno

I'd agree that radio edits are probably the best idea for listeners and the original for DJ's.

It's a fucking disgrace that people grumble at paying 1.49 for a tune these days.

I also think that DJ's hammering tracks out on mixes for months before a release will have an affect on sales.

Don't get me wrong I know it has always been the case that DJ's/producers get promo's early, which doesn't bother me personally, but I do think that in the digital day and age that we are in, hearing the same track on 10 mixes 2 months or more before it actually comes out must have an impact on your sales surely?

Do any labels operate a paying promo list? Maybe if everyone had the opportunity of getting tracks at the same time as others it may give them the incentive of paying for promo's in advance.  Or if not a promo list maybe offer the tracks in advance for a higher price than normal initially before the official release date and then drop it back to the usual price?

I don't know if anything like that would work with Hard House etc lol just an idea laughingthumbsup

6 months ago
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Slappi
djs Pic3046 Posts
EnglandMansfield
Music Style Hard House/NRG/Techno
Although my idea won't help with listeners, just DJ's really, sorry laughing
6 months ago
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Mr S
jarrod Pic6355 Posts
AustraliaAdelaide
Music Style Unintelligent Repetitive Bullshit
It was always going to come to this with digital thumbsdown  Vinyl was the only way unfortunatley
6 months ago
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Socky
socky Pic3367 Posts
AustraliaBrisbane
Music Style Rave Music
In reply to
He's a topic

Things are pretty much fucked with digital downloads i suspect, its a smaller and smaller market for tracks as single downloads especially when the bigger target audience are the listeners rather than the djs.

Any ideas on how to change things and start aiming downloads at the listeners rather than DJ's?


Nope, soundcloud, podcasts and free mixes means the end of selling music to the listeners imo.
6 months ago
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Todd P
todd Pic8564 Posts
United StatesSan Diego
Music Style NRG/Hard House
like has been mentioned, radio edits of tunes or just have David Guetta remix your tune.   laughing 
6 months ago
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Mark-E (GainRider)
13290 Posts
United KingdomBurlington Underground
Music Style Hard2TekCore
Maybe release 10 tracks at a time and for each download have a dj friendly version with the full tracks for the djs and a mix for the listeners and charge a 5er.
6 months ago
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Gaz Gibson
gazgibson Pic7794 Posts
Norfolk IslandWIGAN
Music Style ard ooooose

Tunes have never been attainable really though for the non dj have they??

 

Only the likes of Extreme Euphoria etc did a non dj get to hear some upfrontage the same time as everyone else.

6 months ago
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JamesNardi
4620 Posts
In reply to
He's a topic

Things are pretty much fucked with digital downloads i suspect, its a smaller and smaller market for tracks as single downloads especially when the bigger target audience are the listeners rather than the djs.

Any ideas on how to change things and start aiming downloads at the listeners rather than DJ's?

What do you mean they are fucked Juksey? Selling less units?


I've found not sending any promos out to be a help recently.. A new tune comes out that most people haven't heard before & as long as the tune is strong it sells well.

i think we need to accept the fact that commercial dj mixes are not really going to sell these days, the internet has opened it up too much now.
6 months ago
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Ross Homson
rosshomson Pic3042 Posts
United KingdomManchester
Music Style Hard & Tech
In reply to
It was always going to come to this with digital thumbsdown  Vinyl was the only way unfortunatley
dont agree here. Non dj's in the past would have been less likely to buy tracks if they were only on vinyl. At least now with stuff being digi anyone is able to buy them for listening to at home.
6 months ago
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Ross Homson
rosshomson Pic3042 Posts
United KingdomManchester
Music Style Hard & Tech
In reply to
In reply to
He's a topic

Things are pretty much fucked with digital downloads i suspect, its a smaller and smaller market for tracks as single downloads especially when the bigger target audience are the listeners rather than the djs.

Any ideas on how to change things and start aiming downloads at the listeners rather than DJ's?

What do you mean they are fucked Juksey? Selling less units?


I've found not sending any promos out to be a help recently.. A new tune comes out that most people haven't heard before & as long as the tune is strong it sells well.

i think we need to accept the fact that commercial dj mixes are not really going to sell these days, the internet has opened it up too much now.
Yea a lot of the producers just see it like having football stickers to trade now when they make a new track. I send my stuff out to maybe 2-3 people as I want my sets to stand out a bit and dont want my stuff going on every mix out there before its release.
6 months ago
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JamesNardi
4620 Posts
Good point Ross.

Also in the vinyl days the only way to listen to the tracks was if you owned a set of decks...

Now all you need is a pc/laptop/ipod etc..
6 months ago
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Slappi
djs Pic3046 Posts
EnglandMansfield
Music Style Hard House/NRG/Techno

I agree with Ross there. Back in the day listeners would only buy mix compilations and cd's. I never knew any Hard House listener back then to buy vinyl, it just didn't happen.

So you'd think now with tunes being so cheap and digitally available that sales would be good...but they're obviously not.

6 months ago
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Cilla Battersby
daveclarke Pic21836 Posts
United KingdomWorcester
Music Style Techno
i agree with a lot thats been said on here. at the end of the day non dj's never bought vinyl except for pic disks etc. the swapping of tracks between labels, a la ross's football sticker comment is a good one two. why not just release a track as soon as it's made now, no promo etc and see how it goes.
6 months ago
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Gaz Gibson
gazgibson Pic7794 Posts
Norfolk IslandWIGAN
Music Style ard ooooose
In reply to
i agree with a lot thats been said on here. at the end of the day non dj's never bought vinyl except for pic disks etc. the swapping of tracks between labels, a la ross's football sticker comment is a good one two. why not just release a track as soon as it's made now, no promo etc and see how it goes.

That would be a good idea. Budding dj's must b put off by seeing not that well established dj's having the most upfrontage tunes about 6 months before everyone else, raping the shit out of them. When they have heard it on about 10 mixes and every week in the clubs i bet they/me included are sick to death of it, or bored of it by the time it gets released.
6 months ago
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Graham House
graham19 Pic3287 Posts
SeychellesLeeds
Music Style House style
In reply to
i agree with a lot thats been said on here. at the end of the day non dj's never bought vinyl except for pic disks etc. the swapping of tracks between labels, a la ross's football sticker comment is a good one two. why not just release a track as soon as it's made now, no promo etc and see how it goes.
You cannot always do that though due to Release Schedules
6 months ago
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JamesNardi
4620 Posts
In reply to
In reply to
i agree with a lot thats been said on here. at the end of the day non dj's never bought vinyl except for pic disks etc. the swapping of tracks between labels, a la ross's football sticker comment is a good one two. why not just release a track as soon as it's made now, no promo etc and see how it goes.
You cannot always do that though due to Release Schedules

That's down to labels to adapt to the current market then.
Digital downloads have more or less re written the rules. Anything goes now. 
6 months ago
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Gaz Gibson
gazgibson Pic7794 Posts
Norfolk IslandWIGAN
Music Style ard ooooose
Some dj's might get anal over it because they dont get to play thier track out enough before it comes out. I can see that being a factor. Maybe a month, 2 at the most after its been made, whack it out!
6 months ago
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Ross Homson
rosshomson Pic3042 Posts
United KingdomManchester
Music Style Hard & Tech
In reply to
Some dj's might get anal over it because they dont get to play thier track out enough before it comes out. I can see that being a factor. Maybe a month, 2 at the most after its been made, whack it out!
I can understand djs wanting to get some play time out of their tracks. The problem is that they give the track to all their mates/peers first and then dont want it to come out for a few months, in which time everyone is sick to death of hearing it
6 months ago
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Gaz Gibson
gazgibson Pic7794 Posts
Norfolk IslandWIGAN
Music Style ard ooooose
In reply to
In reply to
Some dj's might get anal over it because they dont get to play thier track out enough before it comes out. I can see that being a factor. Maybe a month, 2 at the most after its been made, whack it out!
I can understand djs wanting to get some play time out of their tracks. The problem is that they give the track to all their mates/peers first and then dont want it to come out for a few months, in which time everyone is sick to death of hearing it


Yea thats what i was getting at, been guilty of it myself in the past, dont get me wrong. But the fact still stands deffosthumbsup

IF i decide to make any more tunes il be sending out just samples of the tracks rather than full tracks that they can just use even if they decide they dont want it. And if they dont like it  that way. TOUGH!

 

Post edited by owner 21/11/2011 13:08:29

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