In reply totoo much pidgeon holing too!!
If it sounds good mix/play it!! current rule book should go out of the window!!
Rewrite the rules
I think rewriting the rules is definitely the way to go.
As for too much pigeon-holing, I'm not sure you're quite right. Despite
being an obvious marketing ploy, the "Hard Dance" label did well for
the genre imo. It let in techno and freeform etc, even breaks, and Hard
Dance DJ's are generally open minded to throwing different genres in
there sets. Remember, 5 years ago, when a few DJ's were ending their
sets with D'n'B? This obviously wasn't going to work, but its a step in
the right direction imo.
Secondly, I think that the business aspect of hard dance is in dire
need of proper marketing. And by this I don't mean melding the music to
fit the status quo, but the otherway around. The hard dance crowd don't
seem to have much of an individual identity, and as a scene, i think it
should have one. The junglists have an identity, as do the gabber
crowd, and the industrial crowd, and the goth crowd, and this helps
form a core audience of supporting punters, because it reflects a
lifestyle and a state of mind. So, what does our music say about us?
Contrarily, it can't get out of hand like the aforementioned genres,
where now things seem to be more about image, than music. Personally,
as a promoter, my events have a strong cyberpunk theme (not cyberkid,
mind you). I've been heavily criticized for this locally, but the many
people that show up love it, and it draws a large crowd, and even
better a large following. I've had people come up to me and say "Dude,
its like being in that scene from the matrix, or hackers, or blade."
Point being, it restores and enhances the escapist mentality that the
rave scene was all about when it started, and people LOVE it.
Lastly, fresh talent, with fresh ideas. Yes, Glazby, Sweeten, Oz,
Farley are all great and outstanding producers, but then what? How can
it be expected that so much variety come out of these producers at a
constant rate, and for how long? As an example, I close to
worship OD404, but it is just me or has their sound tended to be quite
repetitive lately? Now, I'm not indicating that the label and agencies
should go out and just higher a completely new stable of "up and coming
DJ's" who as it usually turns out, aren't that great. But what if
something like an apprentice system is established? If you're a great
producer/DJ, and you come across someone who's starting out and you're
impressed by something they have or they're direction or drive. Perhaps
taking them under your wing is a good idea. Not only are you training
future producers who'll have their own sound and style, but you as a
producer will have people you can bounce ideas off of and can help you
freshen things up from time to time. Music is art afterall.
The remix comp tactic doesn't hurt either from time to time. More
remixes you could potentially sell, more remixers you could sign, AND
the little kiddies will make all their friends by the record because
its their remix.
Post edited by owner 8/25/2005 2:13:43 PM